Meet PlayUp, New Owners of Australia’s Top DFS Draftstars

S.Ateljevic image
· 17 Apr 2018

Draftstars, one of the biggest daily fantasy sports (DFS) platforms in Australia, has new owners. Recently, CrownBet decided to sell this DFS powerhouse to PlayUp so that they can focus on their online casino business.

Draftstars is a fan-favorite DFS site among Aussies, counting over 100,000 active players. They offer fantasy games and leagues for the AFL, NBA, NRL, NFL, golf, and many other leagues. Plus, Draftstars offers massive cash prizes on a daily and weekly basis.

PlayUp, on the other hand, is a fellow DFS operator, but they run on blockchain technology. Interestingly, this is an entirely free DFS site. The platform uses Ethereum smart contracts to process all transactions and wagers. Also, players on this platform bet with a special PlayUp cryptocurrency called PlayChip.

Meet PlayUp, New Owners of Australia's Top DFS Draftstars

Cryptocurrency integration is around the corner!

Because PlayUp is a cryptocurrency DFS operator, don’t be surprised if they start offering crypto betting on fantasy sports, or at least their PlayChip as a payment method on Draftstars. In fact, Daniel Simic, CEO of PlayUp, vaguely confirmed this in a recent interview.

Daniel said, “Draftstars is an ideal acquisition for PlayUp delivering immediate and significant growth in our Australian user base and a highly recognizable daily fantasy sports brand that we will continue to grow and enhance. Over time, we will integrate the PlayChip within Draftstars as an additional currency.”

There aren’t many famous cryptocurrency DFS operators, so PlayUp’s acquisition of Draftstars may turn out to be a genius move. With their already massive player base and PlayUp’s PlayChip integration, Draftstars will undoubtedly become one of the most recognizable names in the DFS industry.